Reporter Hanna Rosen did an investigation of those new antibacterial products—the antibacterial soaps and lotions, the antibacterial pizza cutter and linen and underwear. In her article, she mocked these products as ineffective.

Germs were first understood at the turn of the 20th century and it turns out that the aesthetics of everyday life during this century—the way we dress, the way we groom ourselves, the way we make our homes—are all partly a response to this newfangled idea of germs.