Prologue

Ira talks about the phenomenon of weird food mashups that fast food companies started selling in the last five years – things like the pizza with hot dogs on the crust that Pizza Hut made or the Hardee's burger with a cheesesteak as the topping on the burger. Ira explains that there is something about these foods that he's been wondering about. There must be a group of people who pitch ideas for new foods and then decide which ones they're actually going to make. What is like to be in that room? (6 minutes)